If you are looking forward to investing your money in digital ads to attract more clients, then you are suggested to first do detailed research and then only make your investment somewhere you can get returns from. Google ads came into the picture two years after the launch of a popular search engine i.e. Google.com in October 2000 as Google AdWords, however, it was renamed in 2018 after an upgrade as Google ads. Since Google has a widespread reach, it is highly probable that your potential patrons have already seen it and clicked on it. Let us proceed further and discuss all the main factors necessary to start your advertisements on this platform and guide you to achieve the desired targets of a company.
Google is the preeminent platform in the world of digital marketing that let you design and share opportune ads through desktops, mobiles, tablets, etc. with your target audience, which means your business will be on the Search Engine Results Pages (SERPs) on a priority basis while your customers are seeking your services and products. Additionally, it is the propitious way to draw the traffic towards your business and website at the time customers are in search of the services that you provide regardless of the strength of your business or possible resources.
In case you did not know, let us make you aware of the fact that Google is the most used search engine across the globe, getting 3.5 billion queries in just a single day. It is being used by the people to inquire about anything and everything and the result is given with a compound of paid ads.
Google Ads have been in the game for around two decades, making it superior and expert in the field of paid advertising. Today, thousands of organizations are using Google ads, including your competitors too, to promote their business. It gives rise to the chances of your result being pushed down the page by your competitors.
So, if you have been trying to advertise on Google, but keep failing, do not be disappointed as there are several reasons why it is not working. Let us have a look at some of these reasons: –
You will have to be a little creative while choosing the keywords as it is a crucial part of an advertisement and your overall marketing strategy. If you use big keywords, then your ads will drive the wrong audience, resulting in fewer clicks and more expense. So, in order to avoid this, you might want to rethink your tactics.
First of all, your title should match the keywords and the result your ad is providing should be able to resolve the searcher’s query. If your ad does not match the searcher’s purpose of the search, then don’t expect many clicks. You are advised to use the feature of creating multiple ads per campaign to overcome this obstacle.
Quality Score is something through which Google concludes how your ad should rank. If the quality score is low, then you are driving away your customers and fewer chances of conversion and if the quality score is high, then placements could be much better. Google informs you about the quality score but working on it is your call.
The User interface is also an important aspect of an ad, that is when the first impression is made on the user. If the user does not get what he wants, then there is a high possibility of him being driven away without conversion. Thus, the user should have a hassle-free experience in clicking on the ad. If you stay persistent with your efforts and alter your landing page practices, it could improve the conversion rate.