Are you facing penalty issues on your website? Perhaps, it is your black-hat online marketing tactics or the non-compliance with the set Google guidelines for PPC campaigns. Google intends to organizing and offering universally acceptable and accessible information. Therefore, it reviews the sites and their content meticulously, only to penalize those that are running their campaigns by going against its objective. The search engine has rolled out several algorithmic updates to define what is acceptable and what invites the penalty. Panda is one of these updates, which is also known as Farmer. Since 24th February 2011, this algorithm has been ruling over the webmasters and PPC experts stringently. As per its primary impact on Google Ads and their ranking on the internet, it hit the market drastically. Its only purpose was to improve the quality of search results and let users access excellent content on the SERPs. In addition to its beneficial service, Panda acted as complementary support to the existing updates by lowering the rank of low-quality and thin websites and webpages, respectively.
However, since its arrival, an age-old heated debate that it’s similar to Penguin and Hummingbird has been confusing many digital marketers. For their sake, let’s understand each term individually. Penguin penalizes those sites that make use of black-hat tactics whereas Panda moves down the low-quality content in the SERPs (Search Engine Result Pages). Both of them are two updates to the existing algorithm, but Hummingbird is a whole new algorithm. Hummingbird was launched to accentuate the user experience on the internet. It went beyond the common keyword-focused marketing strategy to analyze if the websites or pages contain context and content infused with natural and conversational language for the ease of search queries. Hence, there is nothing similar in any of the three updates.
Since the day of its advent, Panda, a ruling agent for quality sites and pages, has undergone several data refreshes in its very versions. In 2014, it had set a historical record by coming up with Panda 4.0 and 4.1, two different versions, both in the same year. In 2015, the following year only, Panda 4.2 was launched as an effort to enhance the quality and efficacy of the algorithm as a whole. These introductions were meant to allow sites to get past the filters by working on their improvement. Since the work on website betterment become mandatory, it heaved up the optimization job of digital marketers to a large extent.
What now should be done if Panda hits the site and penalizes it with a hefty amount? But before that, you need to be sure if Panda is the reason why your site is behaving abnormally? Although it’s the core part of the Google algorithm, little can be ascertained about its role in dropping your website’s rank. Also, experts advise marketers to stop worrying about how to recover a site once it is affected by Panda and take better precautionary actions and prevent any Google update from curtailing the performance and rank of their Ad content on the internet. They must integrate high-quality and unique Ad content that adds value to it. Furthermore, they can also partake in the following measures irrespective of the factors that derailed their website’s rank.
1) Beginning with the content, an assurance of its reliability and viability is a must. The foremost step of every digital marketer should be to check if the content is copied, spammy, or thin. Hereupon, they must identify if there is any requirement for expansion, development, or update.
2) Backlinks are important to enlarge the digital network and the authenticity of the website. Hence, the marketer’s ultimate step should be to check the backlink structure and devalue all the inferior links in time.
3) Requesting Google Search Console for indexation to re-evaluate the sites that were penalized, should also be their constant effort.