All about Instagram Marketing

Instagram Ads Management
Monday, July 11, 2022 | Social Media

If “promoting your business” sounds broad, that’s because it is: Instagram marketing can encompass a number of different strategies and tactics that are used to achieve all kinds of goals a business might have.

When you look at the different ways you can use instagram advertising, you can divide the activity into two main categories:

  • Paid tactics like advertising and influencer marketing
  • Unpaid tactics such as creating organic content such as posts, Instagram stories and comments, as well as interacting with other users’ content

Typical business goals may include selling your products or services, gaining more followers and engagement, building relationships with potential customers and other brands, and generally enhancing brand reputation.

Instagram Marketing: The Importance of the Algorithm

You may have heard the term “algorithm” which is a widely misunderstood term. You don’t have to be a master of the Instagram algorithm, but a basic understanding of it can help you achieve your goals faster and with fewer headaches.

While some marketers feel like Instagram’s algorithm is their archenemy, it’s actually a friend. This is because its ultimate goal – like any other online algorithm – is to deliver relevant, entertaining and engaging content to every user.

Algorithms do this by carefully studying the activities and behaviors of their users and then using that data to make informed guesses about what those users will want to see in the future. If your content happens to pass the “test”, you’re set for success. No spam posts or comments and no content just to create something. Be thoughtful and strategic, constantly asking what your audience wants and how you can serve them with your efforts.

Let’s take a look at how to create a business profile and some best practices that can turn a good profile into a great one.

How to create a business profile on Instagram

To create a business profile on Instagram, you will need two things:

  1. An Instagram account, which can be your existing personal profile or a new one created just for this purpose. For brand recognition, we recommend creating a new handle with your company name.
  2. A Facebook business page for your company. Instagram requires this for verification purposes, so go ahead and create one first. Here’s a step-by-step guide to creating your Facebook business page.

Here’s an overview of how to create a business profile on Instagram:

  1. On your smartphone, log in to Instagram using the company handle.
  2. Tap the circle icon in the lower right corner. The screen will expand to show another menu. Tap “Settings” in the lower right corner.
  3. . On the Settings page, scroll down until you find “Switch to Business Profile”.
  4. Instagram will then ask you to link your account to your Facebook business page and edit your business’s public contact information: email address, phone number, and location. This will be public on your profile, so don’t add private information. And voila. You’re ready to use Instagram to market your business. Reach out to us for best instagram ads management.


Before diving into Instagram marketing, make sure you have the right business profile – not just a regular personal profile. This way, you can take advantage of the Instagram business marketing features and Instagram statistics. Plus, it’s more credible in the eyes of your audience.

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