If “promoting your business” sounds broad, that’s because it is: Instagram marketing can encompass a number of different strategies and tactics that are used to achieve all kinds of goals a business might have.
When you look at the different ways you can use instagram advertising, you can divide the activity into two main categories:
Typical business goals may include selling your products or services, gaining more followers and engagement, building relationships with potential customers and other brands, and generally enhancing brand reputation.
You may have heard the term “algorithm” which is a widely misunderstood term. You don’t have to be a master of the Instagram algorithm, but a basic understanding of it can help you achieve your goals faster and with fewer headaches.
While some marketers feel like Instagram’s algorithm is their archenemy, it’s actually a friend. This is because its ultimate goal – like any other online algorithm – is to deliver relevant, entertaining and engaging content to every user.
Algorithms do this by carefully studying the activities and behaviors of their users and then using that data to make informed guesses about what those users will want to see in the future. If your content happens to pass the “test”, you’re set for success. No spam posts or comments and no content just to create something. Be thoughtful and strategic, constantly asking what your audience wants and how you can serve them with your efforts.
Let’s take a look at how to create a business profile and some best practices that can turn a good profile into a great one.
To create a business profile on Instagram, you will need two things:
Here’s an overview of how to create a business profile on Instagram:
Before diving into Instagram marketing, make sure you have the right business profile – not just a regular personal profile. This way, you can take advantage of the Instagram business marketing features and Instagram statistics. Plus, it’s more credible in the eyes of your audience.