Pay-per-click (PPC) is an internet advertising model used to drive an abundance of traffic to a website. Unlike search engine optimization (SEO), PPC is a paid form of advertising where advertiser bids on a keyword and pay to…
The race of being the best marketing platform is on between social media channels such as Facebook, Twitter and, Instagram. Even though the algorithm changes, Facebook is still a powerhouse for growing the social reach. It is still…
Social media without any dubious thought has access to more than half of the global population. Due to an enormous engagement on the social media platform, businesses have considered it as the best online platform for initial marketing…
Instagram is growing as the most powerful social media platform around the world. It is obvious that Instagram is an essential social media platform that benefits various brands and businesses. Many organizations feel that unless they have a…
With the growing popularity of Pay-Per-Click (PPC) as the best mechanism for digital marketing, the cost-effective benefits of such are also running high. This is the most convenient way of promoting your product or services online and reaching…
With the drastic change in online marketing and PPC becoming the major player in this present spectrum, the future of the digital world looks bright. PPC, which alternatively known as Pay-Per-Click, is the digital marketing model in which…
A landing page is, as the name refers, the page where a visitor "lands" after clicking on an ad, a link in an email or a CTA (Call-To-Action) on any of the social media platform. It is usually…
Although Google Adwords is an apt promoting platform for increasing your company’s brand popularity and customer reach, many companies get satisfied through Google Adwords and thus, promote their company to a limited audience. Your company shouldn't commit the…
There has been a wave of excitement amongst the Facebook users ever since the social media platform's CEO, Mr. Mark Zuckerberg announced the launch of Facebook Dating Service earlier this year in the company's annual conference for developers,…
Traditional business standards have always espoused a limited growth, however strong Facebook advertising allows you to grow exponentially as compared to other growth trajectories of the past. With about more than a billion active users on Facebook, this…
