The ABC of Writing Efficient AdWords Headlines

Friday, November 22, 2019 | DIY, PPC News

Writing an efficient Ad is vital as it plays an important role in luring potential prospects for your business. Though creating a compelling Google AdWords ad is a smooth ride, still, it becomes a tedious job to find the right flow that serves the purpose.
Keep your concerns aside!
Scroll down for a complete analysis on how to write powerful ads for Google AdWords that will get your money’s worth.
There are four vital that make an Ad stand out. Its success depends upon your business goal and the product/service you are trying to offer to the audiences.
• Headline
• Description
• Display URL
• Landing Page

However, you would always try to avoid the common ad writing mistakes for greater result. There are some common mistakes to avoid in your Ad Campaign management. From avoiding outdated ad texts, improper ad format, plagiarized ad copy to redundancy in Ad Sitelinks, all should be given much priority.

Back in 2014, the relevance of keyword searches was much higher. And the subsequent developments ensured a new trend in search engine results. The use of keywords for writing headlines for Google AdWords ads was much prevalent. Prior to that, when the search terms match with Google Ads, it used to highlight. However, from the beginning of 2015 such practices have become obsolete. There some changes seen in ads landscapes and the keywords in the headlines have become irrelevant. Hence, while writing an effective Google AdWords headline, avoid the keyword stuffing and try to draw the right response from the audience.

Best Practices for Keyword Use in Ad Headlines

It is obvious that to make an emotional impact with the customers, you need to pull out the best ad headline which is short (25 characters to be exact) and catchy enough. Also, the use of Dynamic keyword Insertion which inserts the keyword as they get triggered. It creates a balance between keyword and ad relevancy. This is where it becomes an art, rather constructing an ag headline that hardly pays. Moreover, depending upon your main keyword, you can collaborate with short and price-focused words, specific adjectives and terms that invoke trust.

Make the Headline and Targeted Audience Work in Tandem

One of the common ad writing glitches is the audience you are targeting. Sometimes you come up with alluring words or phrases which eventually avail you with higher CTR. But, the actual number of clicks you get is much lower to the conversions you come across eventually. “Cheap”, “affordable” and many other words that usher the audiences to your landing page. When they face reality, which is opposite to your ad slogan, they retract. This is where you lose a potential customer and the obvious loss in sales and human resources that had undergone in making those ads. Thus, your product/service and pricing must sync in order to reach your business goal.

The role of Dynamic Keyword Insertion (DKI) in Headlines

As mentioned earlier, Dynamic Keyword Insertion (DKI) updates your ad text to include the keywords that stay parallel to the customer searches. It has to be used prudently as many advertisers get wrong in the first place.

To make the best out of it, there are two plausible cases where its use could be essential. Firstly, when you have a lot of minor keywords (location keywords e.g. cities, zip codes, etc.). And secondly, the circumstances where you need to find out the search volume of the keywords. In these two situations, DKI becomes useful thereby automating the process.

Apart from the use of Dynamic Keyword Insertion (DKI), we have seen some instances where the ad headline with no search terms tend to garner clicks as well. Though there is a risk of not getting success, still, it manages to do the job for advertisers. Additionally, removing the keyword from headline sometimes work. But it can fail you miserably thereby costing you plenty.
Hence, the biggest takeaway is to adhere to the protocol that the internet audience follows. Since it’s not all about Dynamic Keyword Insertion (DKI) or using keywords, the bottom line is focusing on the emotional response of audiences

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