Do you remember the second person who stepped on the moon? Do you remember that batswoman who scored a duck in the world cup finals? No one will remember the second best. Everyone will remember the first and…
Google keyword match types ensure that the money you spend on your Google advertising campaigns is well spent, ensuring that you are not wasting money attracting unqualified traffic that is unlikely to do business with you. There are…
With over 4 billion internet users in 2022, the World Wide Web is the perfect place to communicate with past, present, and future customers. While two popular online marketing strategies are search engine optimization and pay-per-click, how you…
Sounds amazingly easy, so why would your digital agency not want to handle the job? Well, because it doesn't require much in the way of production and creativity, a few minor tweaks to the phrase or pronunciation of…
What is General Re-marketing? This is Google's re-advertising ad format, and is used to target website visitors who visit your site, whether they are performing a specific action or not. Your website places a cookie on a user's…
Shopping advertisements on Google are one of the most lucrative pay-per-click or search engine marketing opportunities for e-commerce businesses selling consumer goods online, or even downloaded products. It is referred to as Google ads PPC management. The Google…
They're made up of data attributes from the item details you supply in your Merchant Center data feed, and they're displayed to consumers who are already looking for the things you're selling. With extensive reporting and performance tools,…
The process of reviewing the efficacy of your Google Ads accounts is known as a Google Ads account audit. A Google ads campaign audit can uncover painfully hidden problems that must be rectified. After you have recognised these…