Shopping advertisements on Google are one of the most lucrative pay-per-click or search engine marketing opportunities for e-commerce businesses selling consumer goods online, or even downloaded products. The Google Shopping PPC management also known as Product Listing Advertisements, are a form of advertising campaign inside Google Ads that appear across a number of Google domains, including Search, Images, and even YouTube, allowing advertisers to reach shoppers anywhere and whenever they are searching on Google. When someone clicks on a retailer’s shopping ad, they are charged a fee, which is referred to as bidding. When a potential customer clicks on the ad unit, it is directed to the product’s landing page on the e-commerce website. The shopping advertisements appear as above the fold in most of the circumstances, appearing before any organic search results and even before Google search or text ads.
These ads show buyers pertinent product information such as price, seller, and even product review stars. Shopping advertising is showing up less and less on the shopping page since Google launched free product listings. Keywords, or search queries, which are present at the heart of everything on Google. The consumers type into the search bar that controls everything that is showed by Google, including shopping advertisements, buy on Google, Free Product Listings, and any other search result. Google’s algorithms work in the background to find the best match between those results and the terms entered by the user. There is no bidding on keywords in Shopping Ads like the traditional text-based or search ads. Instead, to get their products to appear in those coveted Google ranks, retailers and advertising bid on the products themselves. Now, we would discuss on the essential role played by the Google ads to improve our brand performance.
The Google shopping ads is an essential strategy if we want to increase the brand awareness as it observes the purchaser’s intent and allows him to land in the proper product page appealing him to make a positive decision.