Although Google Adwords is an apt promoting platform for increasing your company’s brand popularity and customer reach, many companies get satisfied through Google Adwords and thus, promote their company to a limited audience. Your company shouldn’t commit the same mistake as there are several other advertising channels that can prove to be beneficial for your business.
One such option which you shouldn’t ignore is Facebook advertising. Here are a few reasons why you must invest in Facebook advertising:
With a minimal budget of around $1, you can reach thousands of people in the specific targeted criteria that you choose. If you stick to a similar budget per day in Google Adwords, you would even find getting a single click on your advertisement for an entire day. Thus, you can understand how cost-effective Facebook advertisement is.
Moreover, Facebook provides multiple bid types among which you can choose what’s best for you. These bids include-
Facebook advertising is a lot better than AdWords when it comes to targeting a specific audience. Rather than targeting what users search for, Facebook ads focus on the users’ demographics and interests. Thus, you get a lot of options when you set up the target audience for your advertisements. You can understand how to target ads through these tips:
When it comes to popularity in the online world, we don’t even need to discuss anything about Facebook. It is the most popular social network worldwide, with an immensely large user base of 2 billion monthly active users. Thus, no matter what your industry or niche is, Facebook will surely have the audience you want to target. Even for the B2B industry, which finds it hard to convert in the conventional work hours, Facebook provides a perfect platform through which they can reach individuals who would be interested in their services.
Social media is a cheap yet essential business channel which can be proven to be beneficial for your business. Even though it is easy to use, you can get a headache when it comes to measuring the ROI for the time and resources invested. However, advertising on Facebook is a completely different case. The Facebook Adverts Manager allows you to track performance metrics so that you can easily measure the ROI. It gives you detailed information about the following-
Even though it will take some time in setting up the Facebook ads and will require an expert to work at it, the results and profit are surely worth the investment.