Benefits of Facebook Advertising for Your Business

Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active users, it has also expanded its ad network to accommodate a wide range of businesses.

Now, before you find out how it can help you reach new audiences, it’s important to understand what Facebook offers businesses and how its paid advertising network is built to offer plenty of advertising options. So mentioned below are benefits of Facebook advertising for your business. Contact us for white label facebook ads management services.

1. It has the highest retail ROAS of any social platform

Marketers and business owners might ask, “Do Facebook ads really work?. Wolfgang Digital’s 2020 KPI report claims that ads in Facebook user feeds are the single best performing ad type for eCommerce. In fact, Facebook dominates with its Facebook Feed, Messenger, and Marketplace ad types all taking top spots. Additionally, according to Statista, 41% of marketers surveyed said Facebook gives them the best ROAS, putting it at the top of the most popular social networks for marketing.

That’s even ahead of Google Shopping.

Compared to other similar social media sites, users are more likely to click on the ads they see in their Facebook feed, making it a very profitable place to invest your advertising budget. By 2024, Facebook will drive more than 80% of all social media referrals to e-commerce sites, and its dominance means that Facebook alone now accounts for 40% of annual digital display ad revenue – more than even Google PPC.

2. Better ad types for your business needs

Another benefit of Facebook advertising is that it offers a wide variety of ad types – some not available in other paid channels.

Examples of ad types in Facebook Ad Manager

For corporate advertising on Facebook, you can choose from several types of ads:

• Photos – These are static single images plus a description.
• Video – Video ads come in different lengths and can be set to appear in-stream, in user feeds, or in stories.
• Stories – Stories are customizable ads that take up the entire screen. They can be videos or still images, and clicking on Stories ads will bring users to your website (or whatever page you set up).
• Messenger – These ads appear between conversations on Facebook Messenger.
• Carousel – carousel ads consist of up to ten static images that the user can scroll through.
• ● Slideshow – These ads display short video-like clips with motion, sound, and text.
• ● Collections – Collective ads represent multiple products in one ad, all of which the user can interact with individually.
• ● Playable – This is an interactive game demo that users can view before downloading the app or game.

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Conclusion

One of the advantages of advertising on Facebook for your business is that you are not limited to certain types of ads and are not tied to plain text ads (like search engine PPC). In fact, these types of ads are better suited to branding because they give marketers the ability to create visual, creative, graphic-style ads with multimedia elements: video, photos, text, etc.