Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active users, it has also expanded its ad network to accommodate a wide range of businesses.
Now, before you find out how it can help you reach new audiences, it’s important to understand what Facebook offers businesses and how its paid advertising network is built to offer plenty of advertising options. So mentioned below are benefits of Facebook advertising for your business. Contact us for white label facebook ads management services.
Marketers and business owners might ask, “Do Facebook ads really work?. Wolfgang Digital’s 2020 KPI report claims that ads in Facebook user feeds are the single best performing ad type for eCommerce. In fact, Facebook dominates with its Facebook Feed, Messenger, and Marketplace ad types all taking top spots. Additionally, according to Statista, 41% of marketers surveyed said Facebook gives them the best ROAS, putting it at the top of the most popular social networks for marketing.
That’s even ahead of Google Shopping.
Compared to other similar social media sites, users are more likely to click on the ads they see in their Facebook feed, making it a very profitable place to invest your advertising budget. By 2024, Facebook will drive more than 80% of all social media referrals to e-commerce sites, and its dominance means that Facebook alone now accounts for 40% of annual digital display ad revenue – more than even Google PPC.
Another benefit of Facebook advertising is that it offers a wide variety of ad types – some not available in other paid channels.
Examples of ad types in Facebook Ad Manager
For corporate advertising on Facebook, you can choose from several types of ads:
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One of the advantages of advertising on Facebook for your business is that you are not limited to certain types of ads and are not tied to plain text ads (like search engine PPC). In fact, these types of ads are better suited to branding because they give marketers the ability to create visual, creative, graphic-style ads with multimedia elements: video, photos, text, etc.