Creating a quality landing page and optimizing it is one of the best ways to increase the performance of PPC campaigns and maximize the ROI. Landing pages are essential to every business, and creating a quality landing page may seem easy; however, it is not. There are various elements that come together to make a great landing page, from structural design to the content. Creating a quality landing page does not end there; once the page is up and running, there is a need to test the models to determine which design makes the best conversion and optimizing the page accordingly. Let’s look at some of the best practices to optimize landing pages for Google Ads.
One of the most important things about creating a quality landing page is to communicate clearly about your offerings. It should be intriguing and evoke interest to the customers, and to do this, you need to communicate your value and the benefits that your business offers. Doing this shows transparency, which a lot of people appreciate.
Provide Essential Contact Information- Another important point is to direct the customers into how to get in touch with your business by providing essential contact information in various ways. But make sure that the contact information you provided will give them direct access to someone in your team. You can also make use of contact forms and make them visible on the top of your landing page.
Making use of images and videos can attract more potential customers as it will make your business seem more reliable. When you add images and videos, make sure to use the right size for your page to prevent it from weighing down the hosting platform. Make sure to optimize them, as if the page takes a lot of time to load, using the images and videos will be pointless.
Pairing the landing page with PPC campaign and SEO strategies will give your business a boost and bring in high-quality traffic and increase the ranking. When you use SEO for the landing page, make sure to use the right keyword, and use the proper tag hierarchy for headlines. And make sure to keep the page friendly for both desktop and mobile users.
Another essential practice that you should follow is assigning tracking to all the forms to count the leads. You may bring in huge traffic to your site, but it will be useless if you can’t measure the ROI for the marketing efforts that you are putting in. By leveraging the resources and creating tracking goals, you can measure which source drives higher traffic to your landing page.
You can also make use of the heatmaps to analyze the behavior of the users. Using the heatmaps will help you determine where visitors click the most. You will also be able to see which content on your page is more engaging as compared to the others. And will help you determine where the prospects stop scrolling and the bounce rate. Performing this will give you an insight into where you need to make optimization.
When creating a landing page, you should consider using typography, graphics, and attractive fonts, choose a good color palette, and make sure to use a CTA button. These are some of the best practices that will help you improve the user experience on your page and understand their behaviour. Following these tips will improve the landing page for your Google Ads and boost your business.