Monday, February 7, 2022 | Bing
When we contemplate about PPC advertising, most of the merchants are emphasized on advanced Google Shopping campaigns or targets social media audiences. Although, this is a misconception that Bing ads hold a significant amount of potential for e-commerce marketers which makes Bing valuable real estate for marketers, so and so forth it also enhances Bing PPC management to be essential for a well-rounded PPC marketing strategy. Henceforth, as a way to help merchants, we need to ensure that their advertisements are viewed by the right consumers. I would be describing in detail about several Bing ads tricks and strategies for managing Bing advertisements with less effort and obtaining fruitful campaigns. The retailers would now be able to depict display advertisements across the Microsoft audience network, which includes numerous websites and properties such as MSN and Outlook. Although it is also important to note that the user experience remains constant and the text-based search advertisements served to Bing.
- Ensure genuine tracking – It is true that Bing data might prove to be irritable at certain times. Henceforth, when we set up a Bing Ads account, first we need to develop a Google analytics UTM tracking attached to our advertisements or keywords. This would allow us to always have access to data like revenue, conversions and site visits, even when the Bing advertisements interface is down, which occasionally happens.
- Access to Excel for Bing ads management – If we desire to alter bids in a flash, but we wish to implement it based on effective strategies such as conversion value that is not available in the Bing interface. A trustworthy excel document would accomplish our task. There are numerous tasks we accomplish on a regular basis on Excel, it implies just importing and exporting data within the Bing ads interface.The Bing interface allows it to be quite difficult at certain times. It is quite difficult to choose multiple IDs at once based on a single strategy and as mentioned earlier, conversion value is not mentioned in the grid. The product level bids in Bing holds as much importance as they hold in Google. They might be even more significant as Bing has a tendency to correlate wider searches in shopping campaigns. An unnecessarily high bid can genuinely cause our campaign to generate wasted expenditure from irrelevant queries.
- Optimization of Microsoft Audience Network usage – The Microsoft Audience Network has become an integral part of the marketing campaigns for many marketers. Henceforth, Bing advertisement strategies would announce that retailers must learn to optimize the usage of the network. This is a reason as to why many sellers possess two initial problems while using the Microsoft audience network that are too little volume, high volume with no outcomes
- Creation of enough audience – If retailers comprise of a website audience of lesser than 10,000 visitors then it is quite natural that their campaigns would not produce enough volume. Henceforth, it is highly significant for merchants to cultivate large enough audience to successfully access this feature.
- Exclude the syndicated partners – If retailers possess a list of syndicated partners who are usually excluded from search and shopping advertisement campaigns, then it would be a wise decision to exclude them. If by chance the retailers do not possess a list of syndicated partners to be excluded then it is advised to create one as early as possible.
Bing ads management is highly beneficial for our online business as it monitors, tweaks and optimizes advertisement campaigns to rank our website in the top searches on the SERPs. Their advertising budget also enhances to reach a wide section of consumers.